Posted in Hoka Hey Challenge, Motorcycle, Women Riders

Women of the Hoka Hey Motorcycle Challenge

Are YOU up to the challenge?
It’s a good day to ride.

By my count, a total of 14 women have completed the 10,000-mile Hoka Hey Motorcycle Challenge (HHMC)– ever.* Four of these women have completed two or more challenges.

To give an idea of the magnitude of the accomplishment,  949 riders in all have made the attempt. Hoka Hey hosted challenge rides in 2010, 2011, 2012, 2013, 2014, 2016 and 2018.  A rough sketch of the playing field over time  shows: approximately 100 riders participate per challenge, and, although results vary from year to year, about one-third successfully complete the ride as “Finishers.”

To qualify as a Hoka Hey Finisher, a rider must follow a set of written directions provided at each checkpoint (about 2,500 miles apart) without the aid of GPS. The route is different every year, and riders do not know in advance where they will go. If the rider deviates from instructions, she must return to the point where she got off-route and begin again. In addition, riders must sleep outside next to their motorcycles for the duration. The total ride is approximately 10,000 miles.

The 2018 challenge began with 13 women riders, representing the largest number of women riders to enter a Hoka Hey Challenge. Seven women successfully crossed the finish line, and, of these, five were first-time riders. I was fortunate and honored to be counted among them.

Finally, the Hoka Hey is not a race. It is about finishing, no matter how long it takes. How long did it take? Well, as one of the last to cross the finish line, it took me 21 days. The fastest to finish the route did so in 10 days (with little to no sleep, I might add). But a fair average for time to complete the 10,000-mile route would fall in the range of 14 to 16 days.

Here’s a bit of wonky math: if 350 riders in total (give or take) have completed the Hoka Hey at least once, then women represent 4% of those finishers. And that is elite company.

The full list of past challenge participants and finishers is available on the Hoka Hey Challenge website. The next Hoka Hey Motorcycle Challenge will take place in 2020.

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*Note: These are my observations and estimates only based on the information available. The are not official Hoka Hey Challenge numbers. Rider statistics were not recorded for the inaugural ride in 2010.

Posted in End Hunger, Feeding America, fundraising, Hoka Hey Challenge

Meals for Miles: Meeting and Beating the Challenge

Final Tally: 20,000 Meals!

woman wearing silver diamond ring biting green apple

September is Hunger Action Month.  Find Your Local Food Bank and Donate Today!

From July 16 through August 6, 2018, I participated in the Hoka Hey Motorcycle Challenge, a 10,000-mile ride winding throughout the U.S. As part of this endeavor, I launched a social media campaign not only to participate in the ride, but also to raise funds to provide 10,000 meals with Feeding America.  The campaign tagline was “10,000 meals for 10,000 miles.”

I’m proud to say we doubled our initial goal. Funds raised by the “Hoka Hey Y’all” campaign will provide hungry families with 20,000 meals.

How were we able to achieve this? I say “we” because more than 70 individuals contributed to the campaign– and some donated multiple times. I cannot thank everyone enough!

First, I researched non-profit organizations to identify one that could best leverage our donation dollars. I learned of Feeding America, a national, non-profit organization with top-ratings from Charity Navigator. Ninety-eight percent of donations to Feeding America goes to programs. This level of efficiency is exceptional in the non-profit world. Furthermore, Feeding America can produce 10 meals for every dollar donated.

I then scoured the Feeding America website to determine the various ways to donate funds and otherwise support their cause. There I discovered a matching grant from a Feeding America partner (Tony Robbins) that will give the organization an additional dollar for every dollar donated. By leveraging this matching grant, each of our donated dollars will now produce 20 meals. Wow!

Finally, I sought to maximize participation in the fundraising campaign by using multiple online platforms. These were: Facebook, GoGetFunding, and Instagram. I was careful to research these platforms to incur the least amount of fees possible. I encourage everyone to do his or her own research on fundraising platforms at any given time, as terms may change.

No matter how one slices it, the recipient of electronic funds transfers will pay  fees.  Payment processing fees are rolled into the percentage a given fundraising platform will retain for its services. The use of a platform does facilitate and lend legitimacy to online fundraising campaigns. At the same time, it is important to know just how much in flat fees and/or percentages will be retained for platform services and to calculate whether these deductions are justifiable fundraising costs.  Some platforms may retain as much as 15 percent of funds received. My goal was to keep costs below five percent.

On the back end, I established a dedicated PayPal account to receive funds for fundraising sales of #Badass patches and from individuals requesting to donate directly, while still paying applicable fees. PayPal processing fees are presently 0.29 percent plus $0.30 per transaction. Finally, I opened a dedicated bank account to accept and easily track fund transfers. I made sure this online bank account was free of charge. In short, I wanted to keep the gap between gross donations (before costs) and net donations (after costs) to a minimum.

Of the platforms used, Facebook provided me with the broadest reach, in large part because I had an established network of followers and group memberships. Some of my posts were about the fundraiser and others strictly about the Motorcycle Challenge, but all created branding and name recognition surrounding the campaign.

Other recommended best practices for social media fundraising include: 

  1. Be specific about what you what you need and exactly what donations will pay for. I published a simple itemized budget as part of the fundraiser description.
  2. Put a face to your campaign. Whether this is your face or the face of a beneficiary, people want to support people.
  3. Know your audience! Identify group(s) of people with similar interests and values. Join and participate in their groups (without self-promotion) to learn more. And don’t be afraid to reach out to individuals.
  4. Post frequent updates about your progress with donations received and what remains to reach your goal. This includes making repeated “asks.” Sometimes all people need is a reminder and/or to see that others are supporting the campaign.
  5. Educate people about your cause. Let them know what impact they will have and just whom they will be helping by pitching in.

Finally, a contributing factor to the success of this fundraiser was the modest request for donation dollars: $20, $5, $1. My message was that every single dollar counted and was deeply appreciated. After all, one dollar would provide 20 meals! Any contribution was significant, and this made giving do-able for individual donors.

If you have additional tips or questions about online fundraising, please share them!

 

 

 

 

Posted in Badass, End Hunger, Feeding America, Fundraiser, Hoka Hey Challenge, Motorcycle, Women Riders

1 BADASS patch = 100 Meals

watch me

 ***10,000 Meals for 10,000 Miles*** campaign. All July BADASS patch sales go to Julie’s Hoka Hey fund for donation to #FeedingAmerica.

Buy one $5.50 patch, feed 100 people!

Get Your BADASS Patch Today: https://facebook.com/commerce/products/1730103200438091

FREE SHIPPING with Discount Code HOKA HEY.

With @FeedingAmerica, and a matching partner grant, just $1 will provide 20 meals to hungry families this summer.

THANK YOU for making this all possible. #BeTheChange #EndHungerInAmerica

Badass Porkchop

Posted in Hoka Hey Challenge, Motorcycle, Sponsors

Hoka Hey Ready

tabooharley-logo

I’m packed and ready for the 10k-mile Hoka Hey. The ride starts July 15th from Medicine Park, OK. I am Rider #942. If you want to follow the ride, I will post a link to the tracker on my bike before we start.

My Hoka Hey sponsor @tabooharley Taboo HD in Alexandria, LA gave my bike a full tune-up, new rear brakes, new tires. And fixed a cylinder oil leak (thankfully still under warranty). Overnight. Love these guys and gals!!!

It always seems to rain on the ride home from Louisiana to Texas. Oh, well. You know what they say, “If you don’t ride in the rain, you don’t ride.” I’m ready! Dry bags, rain gear, latex gloves, tarp, umbrella. Yup,  umbrella.

 

Posted in Badass, Hoka Hey Challenge, Motorcycle, Women Riders

Hoka Hey, y’all!

I’M GOIN’ FOR IT. If I told you I have a chance to ride the **Hoka Hey Motorcycle Challenge** starting July 15- and I need a hand to be able to do it- 
would you be willing to pitch in $5 or $10 bucks? 
Cost to ride 10,000 miles in about 2 weeks: $2,200 
(that includes an est. $1,000 in premium gas alone)!

A few juicy details:
* We do not know the ride in advance. Nope. Nada.
* We are not allowed GPS. Gulp….h..e..l…p. LOL
* We sleep outside next to the motorcycle, every night.
* We cannot deviate from the route or speed. Yeah, they know! We have a personal tracker on us. Sigh.

I also hope to make this ride personally meaningful, with your help, by raising additional donations to @FeedingAmerica to provide ***10,000 Meals for 10,000 Miles***

That’s the Dream. Motorcycles, miles, meals. Hell, yeah!

If YOU can pitch in, or want to learn more, click below.

And THANK YOU. Because Women Ride Their Own!

P. S. Everybody asks, “Why?!” Because it’s a once-in-a-lifetime adventure. It’s a chance to be among a handful of beautiful, strong women riders (out of 100 riders total) to represent … well, ALL of us beautiful, strong women riders! And it’s a chance to do Good. Can’t stop, won’t stop. 

https://goget.fund/2Le4IGz

#hokahey #motorcycle #adventure #longdistancerider #mileage #getoutside #exploremore #motocamping #womenridetheirown